Tom is a MedTech insights expert, conducting healthcare human factors and market research. In addition, Tom collaborates with industry groups. Tom draws on his experience as a former psychology professor / academic researcher and uses approaches informed by social sciences to uncover emotional associations and unconscious processes.
Tom is a MedTech Director at Research Partnership. He is also the lead for the Intellus Worldwide’s Clear Health Communications Taskforce, a Health Literacy Initiative. In addition, Tom is a member Stone Mantel’s Collaboratives (formerly the Digital Healthcare Collaborative).
Tom is a frequent speaker at events and attends a variety of industry conferences, including: Intellus Worldwide, HFES and the MedTech Conference.
What I do
Market Research
I conduct custom, primary medical market research in the US and Globally. I perform qualitative and quantitative research. I can gather insights from interviewing any desired stakeholder, including: patients, nurses, surgical techs, medical staff, HCPs, KOLs, Pharmacists, and Payors. I use methodologies based on various scientific disciplines to get at emotional connections and unconscious processes. I can help through the life cycle of the product with special expertise in communications research leading up to launch.
Human Factors
I conduct contextual inquiry (AKA ethnography), DFU testing, formative and summative/validation human factors studies. I can help you with iterative user testing across the design process. I can help with simulated surgery, including the use of wet labs. Regardless of the endeavor, I can provide you with a full protocol document including the full analysis and report. I can also provide a marketing style report with pictures and video clips.
Collaborations
I am involved with some industry collaborations. I lead Intellus Worldwide’s Clear Health Communications Taskforce). We provide tools and understanding required to address the growing needs of patients with a variety of health literacy levels. We were honored to receive the IHA Health Literacy Award in research for 2020.
In addition, I am a member of Stone Mantel’s Collaboratives (formerly the Digital Healthcare Collaborative), a think tank with leaders from Pharma., Medical Device, Solutions Providers, Medical Insurance Companies and Healthcare Systems.
Want to collaborate?
If you are interested in more information or would like to collaborate on a project, please contact me by phone (973-420-1942), email (tom.donnelly.phd@gmail.com) and/or LinkedIn.